His designs were born from drawings and paintings inspired by life by the sea in his home town of Poole, UK. Trained in advertising and then in jewelry, Ruth is always on the lookout for new ideas. Paintings on the ice cream seller's vans and portraits of vegetables in his vegetable garden naturally became a range of greeting cards, aprons, bags and tea towels. The idea for the Pencil Cards came straight out of her 8-year-old son's pencil case. It was the night before school started and there were a lot of pencils to sharpen. Half an hour later the kitchen table was a beautiful sea of ​​coloured crayon peels. In a moment of inspiration, scissors and glue in hand, the first Pencil was born. Quite simply.